{"id":176393,"date":"2024-11-27T12:42:51","date_gmt":"2024-11-27T15:42:51","guid":{"rendered":"https:\/\/goias.gov.br\/saude\/?p=176393"},"modified":"2024-11-28T16:15:18","modified_gmt":"2024-11-28T19:15:18","slug":"ses-go-realiza-primeira-licitacao-aberta-na-area-de-publicidade-27-11-2024","status":"publish","type":"post","link":"https:\/\/goias.gov.br\/saude\/ses-go-realiza-primeira-licitacao-aberta-na-area-de-publicidade-27-11-2024\/","title":{"rendered":"SES-GO realiza primeira licita\u00e7\u00e3o aberta na \u00e1rea de Publicidade &#8211; 27\/11\/2024"},"content":{"rendered":"\n<p>Fotos: Iron Braz<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3560f8f35db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3560f8f35db\" class=\"wp-block-image size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"176417\" src=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade1-1024x683.jpeg\" alt=\"\" class=\"wp-image-176417\" srcset=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade1-1024x683.jpeg 1024w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade1-300x200.jpeg 300w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade1-768x512.jpeg 768w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade1.jpeg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><mark>A Secretaria de Estado da Sa\u00fade de Goi\u00e1s (SES-GO) realiza, pela primeira vez, uma licita\u00e7\u00e3o aberta na \u00e1rea de publicidade<\/mark><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3560f90333c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3560f90333c\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"176416\" src=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade2-1024x683.jpeg\" alt=\"\" class=\"wp-image-176416\" srcset=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade2-1024x683.jpeg 1024w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade2-300x200.jpeg 300w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade2-768x512.jpeg 768w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade2.jpeg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><mark>O processo visa contratar ag\u00eancias de publicidade que ser\u00e3o respons\u00e1veis pelas campanhas publicit\u00e1rias da Pasta a partir de 2025<\/mark><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3560f908a1b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3560f908a1b\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"176414\" src=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade3-1024x683.jpeg\" alt=\"\" class=\"wp-image-176414\" srcset=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade3-1024x683.jpeg 1024w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade3-300x200.jpeg 300w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade3-768x512.jpeg 768w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade3.jpeg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><mark>Para garantir a transpar\u00eancia, todo o procedimento foi gravado em \u00e1udio e v\u00eddeo<\/mark><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3560f91058c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3560f91058c\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"176418\" src=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade4-1024x683.jpeg\" alt=\"\" class=\"wp-image-176418\" srcset=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade4-1024x683.jpeg 1024w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade4-300x200.jpeg 300w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade4-768x512.jpeg 768w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade4.jpeg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><mark>A reuni\u00e3o inicial do processo licitat\u00f3rio ocorreu no dia 27 de novembro, na sede da pasta, e foi conduzida pelo presidente da licita\u00e7\u00e3o na SES-GO, Natal de Castro<\/mark><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3560f914d81&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3560f914d81\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"176415\" src=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade5-1024x683.jpeg\" alt=\"\" class=\"wp-image-176415\" srcset=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade5-1024x683.jpeg 1024w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade5-300x200.jpeg 300w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade5-768x512.jpeg 768w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade5.jpeg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><mark>Ao todo, 16 ag\u00eancias de publicidade compareceram a reuni\u00e3o, incluindo ag\u00eancias de Goi\u00e1s, Distrito Federal, Rio Grande do Sul, Minas Gerais, S\u00e3o Paulo, Amazonas e Mato Grosso<\/mark><\/figcaption><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a3560f918b73&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a3560f918b73\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"176419\" src=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade6-1024x683.jpeg\" alt=\"\" class=\"wp-image-176419\" srcset=\"https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade6-1024x683.jpeg 1024w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade6-300x200.jpeg 300w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade6-768x512.jpeg 768w, https:\/\/goias.gov.br\/saude\/wp-content\/uploads\/sites\/34\/2024\/11\/2711-Licitacao-publicidade6.jpeg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Ampliar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><mark>A reuni\u00e3o foi encerrada com a checagem dos dados de cada participante, incluindo os CNPJs das ag\u00eancias concorrentes, e a assinatura da ata final, que foi impressa e validada pelos presentes<\/mark><\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fotos: Iron 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