{"id":17704,"date":"2026-08-26T17:48:00","date_gmt":"2026-08-26T20:48:00","guid":{"rendered":"https:\/\/goias.gov.br\/escoladegoverno\/?p=17704"},"modified":"2026-08-26T17:59:47","modified_gmt":"2026-08-26T20:59:47","slug":"design-de-experiencia-transformando-processos-e-servicos-por-meio-da-ux","status":"publish","type":"post","link":"https:\/\/goias.gov.br\/escoladegoverno\/design-de-experiencia-transformando-processos-e-servicos-por-meio-da-ux\/","title":{"rendered":"Design de Experi\u00eancia: Transformando Processos e Servi\u00e7os por meio da UX"},"content":{"rendered":"\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-af6bdb36 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/sgc.escoladegoverno.go.gov.br\/\" style=\"background-color:#809243\" target=\"_blank\" rel=\"noreferrer noopener\">Inscreva-se<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"149\" height=\"42\" src=\"https:\/\/goias.gov.br\/escoladegoverno\/wp-content\/uploads\/sites\/28\/2024\/04\/Hibrido-1.png\" alt=\"\" class=\"wp-image-10191\" style=\"object-fit:cover\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-black-color has-text-color has-link-color wp-elements-e0e6575b516ae881cf52ee185782a953 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p class=\"wp-block-paragraph\"><strong>Data de Inscri\u00e7\u00e3o:<\/strong><br>24\/08 a 17\/09<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-black-color has-text-color has-link-color wp-elements-82b5e866c660b5f8f30bbfe09682c738 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p class=\"wp-block-paragraph\"><strong>Data de Realiza\u00e7\u00e3o:<\/strong><br>21\/09 a 08\/10<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-black-color has-text-color has-link-color wp-elements-d515750e5f3bcfc0ee8a633748d9f063 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p class=\"wp-block-paragraph\"><strong>Aula Presencial:<br><\/strong>06\/10<br>8h \u00e0s 17h<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background has-link-color has-text-align-center wp-element-button\" style=\"border-radius:0px;color:#461877;background-color:#f9f9f9\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#461877\" class=\"has-inline-color\">\u2714<\/mark><\/strong> Este curso faz parte da Certifica\u00e7\u00e3o em Transforma\u00e7\u00e3o e Inova\u00e7\u00e3o<br>da Gest\u00e3o e dos Servi\u00e7os P\u00fablicos<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Modalidade<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00edbrido \u2013 curso a dist\u00e2ncia, com\u00a0<strong>conte\u00fados gravados,<\/strong> material para leitura no Portal do Aluno e <strong>aulas presenciais obrigat\u00f3rias<\/strong> na Escola de Governo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Carga Hor\u00e1ria<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">20 horas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Objetivo<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Capacitar os servidores a compreender e aplicar os princ\u00edpios do design de experi\u00eancia para transforma\u00e7\u00e3o de processos e servi\u00e7os, por meio da empatia, idea\u00e7\u00e3o, prototipa\u00e7\u00e3o e implementa\u00e7\u00e3o de solu\u00e7\u00f5es centradas no cliente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>P\u00fablico Alvo<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Servidores P\u00fablicos do Poder Executivo Estadual.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Conte\u00fado Program\u00e1tico<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introdu\u00e7\u00e3o ao Design de Experi\u00eancia e Abordagens de transforma\u00e7\u00e3o de processos e servi\u00e7os.<br><\/li>\n\n\n\n<li>Entender: empatia e imers\u00e3o: mapeamento do persona e da jornada do cliente.<br><\/li>\n\n\n\n<li>Explorar: idea\u00e7\u00e3o e prototipa\u00e7\u00e3o: redesenho da jornada com cliente.<br><\/li>\n\n\n\n<li>Materializar: teste e implementa\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Crit\u00e9rios de Aprova\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Frequ\u00eancia igual\u00a0a 100% (cem por cento) nas aulas presenciais e aproveitamento igual ou superior a 70 pontos na atividade avaliativa do curso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Presencial) \u2013 Aprenda a aplicar o Design de Experi\u00eancia para transformar processos e servi\u00e7os, criando solu\u00e7\u00f5es inovadoras e centradas no cliente por meio da empatia e prototipa\u00e7\u00e3o.<\/p>\n","protected":false},"author":179,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,51,117],"tags":[104],"class_list":["post-17704","post","type-post","status-publish","format-standard","hentry","category-certificacao-em-transformacao-e-inovacao","category-cursos-hibridos","category-transformacao-e-inovacao-da-gestao-e-dos-servicos-publicos","tag-inscricoes-abertas"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"ilaneluz","author_link":"https:\/\/goias.gov.br\/escoladegoverno\/author\/ilaneluz\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/goias.gov.br\/escoladegoverno\/categoria\/capacitacao\/certificacoes\/certificacao-em-transformacao-e-inovacao\/\" rel=\"category tag\">Certifica\u00e7\u00e3o em Transforma\u00e7\u00e3o e Inova\u00e7\u00e3o<\/a> <a href=\"https:\/\/goias.gov.br\/escoladegoverno\/categoria\/capacitacao\/modalidade\/cursos-hibridos\/\" rel=\"category tag\">Cursos H\u00edbridos<\/a> <a href=\"https:\/\/goias.gov.br\/escoladegoverno\/categoria\/transformacao-e-inovacao-da-gestao-e-dos-servicos-publicos\/\" rel=\"category tag\">Transforma\u00e7\u00e3o e Inova\u00e7\u00e3o da Gest\u00e3o e dos Servi\u00e7os P\u00fablicos<\/a>","rttpg_excerpt":"(Presencial) \u2013 Aprenda a aplicar o Design de Experi\u00eancia para transformar processos e servi\u00e7os, criando solu\u00e7\u00f5es inovadoras e centradas no cliente por meio da empatia e prototipa\u00e7\u00e3o.","_links":{"self":[{"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/posts\/17704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/users\/179"}],"replies":[{"embeddable":true,"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/comments?post=17704"}],"version-history":[{"count":3,"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/posts\/17704\/revisions"}],"predecessor-version":[{"id":17710,"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/posts\/17704\/revisions\/17710"}],"wp:attachment":[{"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/media?parent=17704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/categories?post=17704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goias.gov.br\/escoladegoverno\/wp-json\/wp\/v2\/tags?post=17704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}