{"id":99391,"date":"2025-01-22T09:12:34","date_gmt":"2025-01-22T12:12:34","guid":{"rendered":"https:\/\/goias.gov.br\/cultura\/?page_id=99391"},"modified":"2026-05-14T11:04:32","modified_gmt":"2026-05-14T14:04:32","slug":"manual-de-comunicacao","status":"publish","type":"page","link":"https:\/\/goias.gov.br\/cultura\/pnab\/manual-de-comunicacao\/","title":{"rendered":"Manual de Comunica\u00e7\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"99391\" class=\"elementor elementor-99391\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fec08aa e-flex e-con-boxed e-con e-parent\" data-id=\"fec08aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a577f1c e-con-full e-flex e-con e-child\" data-id=\"a577f1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3746052 elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"3746052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Aldir-blanc-Manual-de-Marca.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Manual de Marca Aldir Blanc 2026<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df11e67 e-con-full e-flex e-con e-child\" data-id=\"df11e67\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-556bcec elementor-align-justify elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"556bcec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/03\/Manual-de-Comunicao-PNAB.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Manual de Comunica\u00e7\u00e3o PNAB 2024<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db10ef6 e-flex e-con-boxed e-con e-parent\" data-id=\"db10ef6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce349c8 elementor-widget elementor-widget-text-editor\" data-id=\"ce349c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Clique nos links abaixo para acessar os arquivos e modelos de documentos da Secretaria de Estado da\u00a0Cultura.<\/p><p><span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"http:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2020\/01\/Brasao_Estado_Goias-8cc.png\">Bras\u00e3o do Estado de Goi\u00e1s<\/a><\/strong><\/span><br \/><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/drive.google.com\/drive\/folders\/1lzhpyOa0RifCCBV43BTT5xSjsBceavv8?usp=sharing\"><strong>Logos Secretaria de Estado da Cultura (drive)<\/strong><\/a><\/span><\/p><p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>SECULT<\/strong><\/span><\/p><ul><li><strong>Uso em documentos, sites e impressos:<\/strong><br \/><a href=\"http:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2020\/01\/SECULT_Horizontal_positivo-701.png\">Logomarca horizontal positiva<\/a><br \/><a href=\"http:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2020\/01\/SECULT_Horizontal_negativototal-4c0.png\">Logomarca horizontal negativa<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2024\/03\/Logomarca-Vertical-GOIAS_Secult-positiva.png\">Logomarca completa vertical &#8211; positiva<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2024\/03\/Logomarca-Vertical-GOIAS_Secult-negativa.png\">Logomarca completa vertical &#8211; negativa<\/a><\/li><\/ul><ul><li><strong>Uso exclusivo para redes sociais:<br \/><\/strong><a href=\"http:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2020\/01\/SECULT_Abreviada_positivo-923.png\">Logomarca abreviada positiva<\/a><br \/><a href=\"http:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2020\/01\/SECULT_Abreviada_negativototal-f5a.png\">Logomarca abreviada negativa<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2024\/03\/Logomarca-Vertical-Abreviada-Secult-positiva.png\">Logomarca abreviada vertical &#8211; positiva<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2024\/03\/Logomarca-Vertical-Abreviada-Secult-negativa.png\">Logomarca abreviada vertical &#8211; negativa<\/a><\/li><\/ul><p style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 14pt;\"><strong>ALDIR BLANC 2026:<\/strong><\/span><\/p><ul><li><strong>Logos<\/strong><br \/><strong><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Logos-Aldir-Blanc-Versoes.pdf\">Vers\u00f5es dos logos (pdf)<\/a><\/strong><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/cmyk-horizontal.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o CMYK horizontal (png)<\/a><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/cmyk-horizontal_fundoespecial.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o CMYK horizontal &#8211; fundo especial\u00a0\u00a0<\/a><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/cmyk-vertical_fundoespecial-preferencial.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o CMYK vertical &#8211; fundo especial &#8211; preferencial (png)<\/a><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/rgb-horizontal.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o RGB horizontal (png)<\/a><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/rgb-horizontal-fundoespecial.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o RGB horizontal &#8211; fundo especial (png)<\/a><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/rgb-vertical_fundoespecial-preferencial.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o RGB vertical &#8211; fundo especial &#8211; preferencial (png)<\/a><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/rgb-vertical_preferencial.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o RGB vertical &#8211; preferencial (png)<\/a><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/versaonegativa_horizontal.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o negativa &#8211; horizontal (png)<\/a><br \/><a class=\"internal-link\" title=\"\" href=\"https:\/\/www.gov.br\/cultura\/pt-br\/assuntos\/politica-nacional-aldir-blanc\/politica-nacional-aldir-blanc\/arquivos\/materiais-de-orientacao\/identidade-visual\/c2\/versaopositiva_vertical_preferencial.png\" target=\"_blank\" rel=\"noopener\" data-tippreview-image=\"\" data-tippreview-title=\"\" data-tippreview-enabled=\"false\">Vers\u00e3o positiva &#8211; vertical &#8211; preferencial (png)<\/a><\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Virada Cultural &#8211; logo Prefeitura de S\u00e3o Paulo\u00a0<br \/><\/strong><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/LOGO_PREFEITURADESAOPAULO_HORIZONTAL_COLORIDO_PARAFUNDOCLARO.png\">Horizontal colorida fundo claro<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/LOGO_PREFEITURADESAOPAULO_HORIZONTAL_COLORIDO_PARAFUNDOESCURO.png\">Horizontal colorida fundo escuro<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/LOGO_PREFEITURADESAOPAULO_HORIZONTAL_MONOCROMATICO_BRANCO.png\">Horizontal monocrom\u00e1tico branco<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/LOGO_PREFEITURADESAOPAULO_HORIZONTAL_MONOCROMATICO_PRETO.png\">Horizontal monocrom\u00e1tico escuro<\/a><br \/><br \/><\/li><\/ul><p>\u00a0<\/p><ul><li><strong>R\u00e9gua<br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Reguas-Aldir-Blanc-PNAB-2026.pdf\">Reguas Aldir Blanc (PNAB 2026) (pdf)<\/a><\/strong><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Regua-Digital-Secult-SNC-Aldir-MinC-GOV.png\">R\u00e9gua Digital Secult &#8211; SNC -Aldir &#8211; MinC &#8211; GOV (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Regua-Impresso-Secult-SNC-Aldir-MinC-GOV.png\">R\u00e9gua Impresso &#8211; Secult &#8211; SNC -Aldir &#8211; MinC &#8211; GOV (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Regua-Vertical-Secult-SNC-Aldir-MinC-GOV.png\">R\u00e9gua Vertical &#8211; Secult &#8211; SNC &#8211; Aldir &#8211; MinC &#8211; GOV (png)<\/a><br \/>Negativas<br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Regua-Negativa-Digital-Secult-SNC-Aldir-MinC-GOV.png\">R\u00e9gua Negativa Digital Secult &#8211; SNC -Aldir &#8211; MinC &#8211; GOV (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Regua-Negativa-Impresso-Secult-SNC-Aldir-MinC-GOV.png\">R\u00e9gua Negativa Impresso &#8211; Secult &#8211; SNC -Aldir &#8211; MinC &#8211; GOV (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2026\/05\/Regua-Negativa-Vertical-Secult-SNC-Aldir-MinC-GOV.png\">R\u00e9gua Negativa Vertical &#8211; Secult &#8211; SNC -Aldir &#8211; MinC &#8211; GOV (png)<\/a><\/li><\/ul><p style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><strong>PNAB 2024 e Governo Federal:<\/strong><\/span><\/p><ul><li><strong>PDF<\/strong><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/PNAB-CMYK.pdf\" data-type=\"link\" data-id=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/PNAB-CMYK.pdf\">PNAB CMYK (pdf)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/PNAB-RGB.pdf\" data-type=\"link\" data-id=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/PNAB-CMYK.pdf\">PNAB RGB (pdf)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/MinC-CMYK.pdf\" data-type=\"link\" data-id=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/MinC-CMYK.pdf\">MinC\/Governo Federal CMYK (pdf)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/MinC-RGB.pdf\">MinC\/Governo Federal RGB (pdf)<\/a><\/li><\/ul><ul><li><strong>PNG<\/strong><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/PNAB-CMYK.png\">PNAB CMYK (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/PNAB-RGB.png\">PNAB RGB (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/PNAB-positiva.png\">PNAB Branca (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/PNAB-negativa.png\">PNAB Negativa (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/MinC-RGB.png\" data-type=\"link\" data-id=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/MinC-CMYK.pdf\">MinC\/Governo Federal RGB (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/MinC-CMYK.png\">MinC\/Governo Federal CMYK (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/MinC-negativa.png\">MinC\/Governo Federal Negativa (png)<\/a><br \/><a href=\"https:\/\/goias.gov.br\/cultura\/wp-content\/uploads\/sites\/25\/2025\/01\/MinC-positiva.png\">MinC\/Governo Federal Branca (png)<\/a><\/li><\/ul><ul><li><strong>Logotipo da Cultura Viva:<br \/><\/strong><a href=\"http:\/\/goias.gov.br\/ocupagoias\/wp-content\/uploads\/sites\/46\/2025\/02\/Cultura-Viva-PDF.pdf\">Cultura Viva (pdf)<\/a><br \/><a href=\"http:\/\/goias.gov.br\/ocupagoias\/wp-content\/uploads\/sites\/46\/2025\/02\/Cultura-Viva-PNG.png\">Cultura Viva (png)<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manual de Marca Aldir Blanc 2026 Manual de Comunica\u00e7\u00e3o PNAB 2024 Clique nos links abaixo para acessar os arquivos e modelos de documentos da Secretaria de Estado da\u00a0Cultura. Bras\u00e3o do Estado de Goi\u00e1sLogos Secretaria de Estado da Cultura (drive) SECULT Uso em documentos, sites e impressos:Logomarca horizontal positivaLogomarca horizontal negativaLogomarca completa vertical &#8211; positivaLogomarca completa [&hellip;]<\/p>\n","protected":false},"author":322,"featured_media":0,"parent":47823,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-99391","page","type-page","status-publish","hentry"],"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"alessandraferreira","author_link":"https:\/\/goias.gov.br\/cultura\/author\/alessandraferreira\/"},"rttpg_comment":0,"rttpg_category":null,"rttpg_excerpt":"Manual de Marca Aldir Blanc 2026 Manual de Comunica\u00e7\u00e3o PNAB 2024 Clique nos links abaixo para acessar os arquivos e modelos de documentos da Secretaria de Estado da\u00a0Cultura. Bras\u00e3o do Estado de Goi\u00e1sLogos Secretaria de Estado da Cultura (drive) SECULT Uso em documentos, sites e impressos:Logomarca horizontal positivaLogomarca horizontal negativaLogomarca completa vertical &#8211; positivaLogomarca completa&hellip;","_links":{"self":[{"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/pages\/99391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/users\/322"}],"replies":[{"embeddable":true,"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/comments?post=99391"}],"version-history":[{"count":2,"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/pages\/99391\/revisions"}],"predecessor-version":[{"id":362421,"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/pages\/99391\/revisions\/362421"}],"up":[{"embeddable":true,"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/pages\/47823"}],"wp:attachment":[{"href":"https:\/\/goias.gov.br\/cultura\/wp-json\/wp\/v2\/media?parent=99391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}